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  • FOR SALE Highered Intelligence

    Filed at 5:54 am under by dcobranchi

    FOR SALE Highered Intelligence is disgusted that a public school has sold the naming rights to its football field. The new name will be Rust-Oleum Field. I don’t really have a problem with this. The article seems to describe a situation that has existed for a LONG time. My HS (way back in the late 70’s) had a scoreboard that was donated by the local Pepsi bottler. Of course, there was a big ad and the concession stands sold Pepsi.

    The donation by Rust-Oleum Corp., a Vernon Hills paint manufacturer, helped pay for the field’s scoreboard, refreshment stand, lights and other amenities. Under the 20-year agreement, the company’s name will be displayed on a plaque on a pillar near the entrance to the stadium and in the press room.

    The deal, which also requires the company to provide paint to maintain the field’s outdoor equipment, was viewed as a goodwill gesture, not as a marketing tool, officials say.

    The donation “wasn’t so much for the naming of the field,” said Gene Childers, facilities manager for Rust-Oleum. “It’s our way of giving back to the community.”

    This actually seems to me more benign than the scoreboard. I’d have much more of a problem if they were selling the naming rights to the school. Maybe I’m splitting hairs but what do you expect at 5:55 a.m.?

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