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  • DUCK AND COVER

    Filed at 7:30 am under by dcobranchi

    A MA school is targeting homeschoolers (among others) in order to bring them back into the fold.

    The marketing plan is meant to offset this problem, which has helped lead about 15 percent of the village’s families with elementary-age children to send them elsewhere for schooling.

    …The marking plan features four primary events on which the school community will focus: a Halloween festival, a skating party, a fishing derby, and a pie auction. The respective tentative dates are Oct. 29 and Jan. 28, April 16, and June 6 next year.

    Each of the events will be heavily promoted and publicized, and postcards will be sent home with children in pre-schools, home schools, and private schools.

    The day the local schools contact my family is the day we go sub rosa.

    4 Responses to “DUCK AND COVER”


    Comment by
    Traci
    June 25th, 2004
    at 10:30 am

    HMMMM??? Those marketing plans have just given me some new ideas for support group activities( fishing derby & pie auction?. The others we’ve already done. Still no need to go back to G-school for the social stuff.


    Comment by
    Michelle
    June 25th, 2004
    at 3:12 pm

    Daryl, your excerpts give a misleading view of their plan. The school is trying to counter a public perception that they are in danger of closing. A dying school wouldn’t have the funds to market themselves through festivals and events like that.


    Comment by
    Daryl Cobranchi
    June 25th, 2004
    at 4:34 pm

    Perhaps but it needed to be in there to explain the third ‘graf. That said, I don’t care what the events are. The fact of the matter is that they are using state-mandated registration information to target homeschoolers (how else would they get names and addresses?)


    Comment by
    DeeJay
    June 25th, 2004
    at 5:06 pm

    It was proposed, closing as an option to save money and supposedly decided against. Further in the article it’s stated they’re trying to stay away from closing. I believe they’re still hurting for money and will try anything to get more children to go to public school. It sounds like the philosophy; of you have to spend money to make money.

    They have no business contacting homeschoolers for school events. Oops, I mean community events. I thought the registration information was private.