{"id":6490,"date":"2006-05-29T09:59:19","date_gmt":"2006-05-29T13:59:19","guid":{"rendered":"http:\/\/cobranchi.com\/?p=6490"},"modified":"2006-05-29T10:01:36","modified_gmt":"2006-05-29T14:01:36","slug":"im-retarded","status":"publish","type":"post","link":"http:\/\/cobranchi.com\/?p=6490","title":{"rendered":"I&#8217;M RETARDED"},"content":{"rendered":"<p><a href=\"http:\/\/www.cnn.com\/2006\/TECH\/biztech\/05\/29\/cellphone.usability.ap\/index.html\">From the annals of poor marketing<\/a>:<\/p>\n<blockquote><p>Charles Golvin of Forrester Research said a recent survey indicated few cellular customers choose a phone based on its usability, typically because they either don&#8217;t think there&#8217;s anything better or, like Bales in Kansas City, don&#8217;t think they need those services.<\/p>\n<p>But Golvin said for the market to truly grow, the programs and phones themselves are going to have to become more graceful and not just the purview of tech-junkies.<\/p>\n<p><strong>&#8220;Early adopters are less retarded by the user interface<\/strong>,&#8221; he said. &#8220;As we&#8217;re moving from the early adopters to the more mainstream customers, it will make a huge difference.&#8221;<\/p><\/blockquote>\n<p>I use my cell phone (rarely) to make and receive calls.  I&#8217;ve never sent a text message, and the phone doesn&#8217;t even have the <em>ability<\/em> to take pictures (not that I would send them anyway).  IOW, I&#8217;m the marketer&#8217;s worst nightmare.<\/p>\n<p>UPDATE: And, yes, I understand his use of the word was grammatically correct.  From a sales and marketing perspective, though, he ought to buy himself a thesaurus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the annals of poor marketing: Charles Golvin of Forrester Research said a recent survey indicated few cellular customers choose a phone based on its usability, typically because they either don&#8217;t think there&#8217;s anything better or, like Bales in Kansas City, don&#8217;t think they need those services. But Golvin said for the market to truly [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/cobranchi.com\/index.php?rest_route=\/wp\/v2\/posts\/6490"}],"collection":[{"href":"http:\/\/cobranchi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cobranchi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cobranchi.com\/index.php?rest_route=\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"http:\/\/cobranchi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6490"}],"version-history":[{"count":0,"href":"http:\/\/cobranchi.com\/index.php?rest_route=\/wp\/v2\/posts\/6490\/revisions"}],"wp:attachment":[{"href":"http:\/\/cobranchi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cobranchi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6490"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cobranchi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}