I’M RETARDED
From the annals of poor marketing:
Charles Golvin of Forrester Research said a recent survey indicated few cellular customers choose a phone based on its usability, typically because they either don’t think there’s anything better or, like Bales in Kansas City, don’t think they need those services.
But Golvin said for the market to truly grow, the programs and phones themselves are going to have to become more graceful and not just the purview of tech-junkies.
“Early adopters are less retarded by the user interface,” he said. “As we’re moving from the early adopters to the more mainstream customers, it will make a huge difference.”
I use my cell phone (rarely) to make and receive calls. I’ve never sent a text message, and the phone doesn’t even have the ability to take pictures (not that I would send them anyway). IOW, I’m the marketer’s worst nightmare.
UPDATE: And, yes, I understand his use of the word was grammatically correct. From a sales and marketing perspective, though, he ought to buy himself a thesaurus.
2 Responses to “I’M RETARDED”
 Comment by Lioness May 29th, 2006 at 11:24 am |
Not as retarded as I am. I’m a conciencious late adopter. I don’t buy any tech until it’s been on the market 6 years. |
 Comment by Natalie May 30th, 2006 at 4:16 am |
My parents gave up their analogue cell phones less than a year ago only because one finally shorted out. Of course, I’ve been telling them they were retarded since I was 14… |