OTOH
This one really is a press release. It even tells you right in the middle of the text:
For example, many families turn to their wider family or friends for help and invite family or friends into their home to help. This is nothing new of course and, for many years, it was common for families submit free press release a friend or an older family member like an uncle, aunt or grandparent accommodation in exchange for helping with the care and education of the children.